Posts by Tracy Konkle

Welcome to the wonderful world of marketing automation software tools! Among the most commonly used Customer Relationship Management (CRM) tools are Active Campaign and Hubspot. These tools are distinct, yet have similar functions as a CRM, such as lead tracking and email marketing, and both offers features beyond the traditional CRM. However, each serves a…

Airbnb, LinkedIn, Dropbox, Netflix, Google, Facebook, Deloitte, and Adobe all have this in common… they use an Objectives and Key Results (OKR) framework to guide goal setting. OKRs provide a framework that channels every individual output towards those prioritized goals and holds teams accountable for results. The development of the OKR framework is credited to…