Marketing OKRs: How to Write and Implement OKRs for Business Success

Airbnb, LinkedIn, Dropbox, Netflix, Google, Facebook, Deloitte, and Adobe all have this in common… they use an Objectives and Key Results (OKR) framework to guide goal setting. OKRs provide a framework that channels every individual output towards those prioritized goals and holds teams accountable for results. The development of the OKR framework is credited to…

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