Posts by Maria Ranallo
Social Media E-Commerce: A Growth Opportunity for Brands
When the first true social media platform was launched in 1997, it was designed simply as a way for individuals to connect with each other. Jump forward 25 years, and social media sites look nothing like they did at their inception. User bases grew exponentially, ways to monetize social platforms developed, and businesses found new…
Read MoreHire In-House or Outsource Marketing: Which Works Best?
When it comes to building and implementing a marketing strategy, there are multiple ways to approach putting together the right team. Many businesses choose to hire an in-house marketing team for most of their needs, looking for marketing experts in the areas they deem most important first and expanding from there. Other businesses, most often…
Read MoreIncreasing Brand Awareness, Simplifying the Lead-to-Sale Process, and Getting More Done With el LinKe
el LinKe began working with Enovate Medical, a medical workstation and workstation management software company, in January 2020. Enovate Medical’s marketing team of 2 in-house contributors and a small 4-person product design and branding firm needed to make a greater impact on growing the business. Enovate Medical was not effectively reaching prospective customers and needed…
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