Our Story
Our founder, Lina, recognized the need for more companies to connect marketing and sales strategies, processes, and goals. Consequently, el LinKe was born.
El LinKe was created to fill the obvious gaps and be the missing LinKe in the sales and marketing frameworks of our clients. All our clients have one thing in common: they want to engage in a holistic process to attract, engage, and retain the right client base.
What started as a one-woman show has quickly grown to incorporate marketing professionals, implementation experts, analytics and reporting enthusiasts, writers, designers and we’re still growing.
Our experience was hard-won through the design and implementation of marketing and sales frameworks for clients across industries and of varying sizes.
As hands-on learners, we’ve excelled at:
• Testing new ways of doing things
• Pivoting based on results
• Getting back up when things don’t turn out well
• Evolving our knowledge and skillsets
Moving forward, we want to work to our team’s strengths and those of our clients to create holistic strategies and processes that provide value beyond traditional sales and marketing frameworks.
Vision
Our vision is to create a space where talent is recognized and valued, no matter their location, socio-economic status, color, sex, or background. We aim to create a multi-cultural, multi-generational, and multi-disciplinary company.
We are committed to building stronger communities by investing in people.
Our Values
Transparency
Flexibility
Execution
Connection
Innovation
Our Values
Transparency
Flexibility
Innovation
Connection
Execution
Our Team
Meet
Lina Horner
(She / Her)
Founder & Lead Strategist
Meet
Lina Horner
(She / Her)
Founder & Lead Strategist
As a self-employed professional since the young age of 22, Lina is the epitome of an entrepreneur. She’s built different businesses in real estate, social media marketing, and most recently, marketing and sales with el LinKe. She’s definitely the bossiest one on the team. Our clients view this as one of her greatest strengths.
Her background scenery in meetings changes as often as marketing trends come and go, but she spends the majority of her time in Medellín, Colombia, the city of eternal spring. Fitting for an eternal boss with a love of Latin styles and tropical atmospheres.
Favorite Quote:
If you think you can or you
think you can't you're right.
Meet
Lina Horner
(She / Her)
Founder & Lead Strategist
Meet
Lina Horner
(She / Her)
Founder & Lead Strategist
As a self-employed professional since the young age of 22, Lina is the epitome of an entrepreneur. She’s built different businesses in real estate, social media marketing, and most recently, marketing and sales with el LinKe. She’s definitely the bossiest one on the team. Our clients view this as one of her greatest strengths.
Her background scenery in meetings changes as often as marketing trends come and go, but she spends the majority of her time in Medellín, Colombia, the city of eternal spring. Fitting for an eternal boss with a love of Latin styles and tropical atmospheres.
Favorite Quote:
If you think you can or you
think you can't you're right.
Meet
Lina Horner
(She / Her)
Founder & Lead Strategist
Meet
Lina Horner
(She / Her)
Founder & Lead Strategist
As a self-employed professional since the young age of 22, Lina is the epitome of an entrepreneur. She’s built different businesses in real estate, social media marketing, and most recently, marketing and sales with el LinKe. She’s definitely the bossiest one on the team. Our clients view this as one of her greatest strengths.
Her background scenery in meetings changes as often as marketing trends come and go, but she spends the majority of her time in Medellín, Colombia, the city of eternal spring. Fitting for an eternal boss with a love of Latin styles and tropical atmospheres.
Favorite Quote:
If you think you can or you
think you can't you're right.
Meet
Kelly Seifeddine
(She / Her)
Experience & Team Leader
Meet
Kelly Seifeddine
(She / Her)
Experience & Team Leader
Kelly runs the implementation and experience side of el LinKe, meaning she gets things done and ensures our clients and their clients are excited and engaged. Quick to make friends, and equally quick to publish ads, she rarely misses a beat. Probably the nicest person on the team, her ability to connect with people and give her undivided attention to managing processes for our clients makes her popular with everyone…literally, everyone.
If that’s not enough, she’s also a tea connoisseur! Follow her on Instagram to get your tea fix.
Piece of Advice:
Be Kind
Meet
Kelly Seifeddine
(She / Her)
Experience & Team Leader
Meet
Kelly Seifeddine
(She / Her)
Experience & Team Leader
Kelly runs the implementation and experience side of el LinKe, meaning she gets things done and ensures our clients and their clients are excited and engaged. Quick to make friends, and equally quick to publish ads, she rarely misses a beat. Probably the nicest person on the team, her ability to connect with people and give her undivided attention to managing processes for our clients makes her popular with everyone…literally, everyone.
If that’s not enough, she’s also a tea connoisseur! Follow her on Instagram to get your tea fix.
Piece of Advice:
Be Kind
Meet
Kelly Seifeddine
(She / Her)
Experience & Team Leader
Meet
Kelly Seifeddine
(She / Her)
Experience & Team Leader
Kelly runs the implementation and experience side of el LinKe, meaning she gets things done and ensures our clients and their clients are excited and engaged. Quick to make friends, and equally quick to publish ads, she rarely misses a beat. Probably the nicest person on the team, her ability to connect with people and give her undivided attention to managing processes for our clients makes her popular with everyone…literally, everyone.
If that’s not enough, she’s also a tea connoisseur! Follow her on Instagram to get your tea fix.
Piece of Advice:
Be Kind
Meet
Maria Ranllo
(She / Her)
Strategy and Analytics
Meet
Maria Ranallo
(She / Her)
Strategy and Analytics
Maria has led brand transition teams, had her work featured in Times Square in NYC, and advised and collaborated on marketing with startups, NGOs, and corporations. She's honed her marketing skills on a global stage having worked in the Peace Corps in Cambodia, Edtech in San Francisco, software development in Colombia, and currently, "location constantly changing," with el LinKe.
She’s a natural leader who is a strong believer in driving change through understanding and challenging assumptions, which makes Maria el LinKe’s secret weapon.
Favorite Quote:
"the only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing,..."
Meet
Maria Ranllo
(She / Her)
Strategy and Analytics
Meet
Maria Ranallo
(She / Her)
Strategy and Analytics
Maria has led brand transition teams, had her work featured in Times Square in NYC, and advised and collaborated on marketing with startups, NGOs, and corporations. She's honed her marketing skills on a global stage having worked in the Peace Corps in Cambodia, Edtech in San Francisco, software development in Colombia, and currently, "location constantly changing," with el LinKe.
She’s a natural leader who is a strong believer in driving change through understanding and challenging assumptions, which makes Maria el LinKe’s secret weapon.
Favorite Quote:
"the only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing,..."
Meet
Maria Ranllo
(She / Her)
Strategy and Analytics
Meet
Maria Ranallo
(She / Her)
Strategy and Analytics
Maria has led brand transition teams, had her work featured in Times Square in NYC, and advised and collaborated on marketing with startups, NGOs, and corporations. She's honed her marketing skills on a global stage having worked in the Peace Corps in Cambodia, Edtech in San Francisco, software development in Colombia, and currently, "location constantly changing," with el LinKe.
She’s a natural leader who is a strong believer in driving change through understanding and challenging assumptions, which makes Maria el LinKe’s secret weapon.
Favorite Quote:
"the only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing,..."
Meet
Noelle Seifeddine
(She / Her)
Content & Platforms
Meet
Noelle Seifeddine
(She / Her)
Content & Platforms
Noelle is a quick study and a natural leader. For el LinKe she drives inbound marketing implementation tasks and excels at getting the right content to the right audience. Over the years, she’s never missed a deadline and does what few can do; multitask. Just last week she was filling an order for 100 cupcakes while creating an Asana pipeline for content management. Delicious cupcakes aside, Noelle is by far the timeliest, most organized on the team and is the go-to planner for big events. If you ever need a coach or a champion, Noelle is your best bet, hands down.
Contrary to belief, she’s not without her quirks… for instance, she only ever writes with blue pens... so, we make sure we only have red ones at the office.
Favorite Quote:
Release the idea that things
could've been any other way.
Meet
Noelle Seifeddine
(She / Her)
Content & Platforms
Meet
Noelle Seifeddine
(She / Her)
Content & Platforms
Noelle is a quick study and a natural leader. For el LinKe she drives inbound marketing implementation tasks and excels at getting the right content to the right audience. Over the years, she’s never missed a deadline and does what few can do; multitask. Just last week she was filling an order for 100 cupcakes while creating an Asana pipeline for content management. Delicious cupcakes aside, Noelle is by far the timeliest, most organized on the team and is the go-to planner for big events. If you ever need a coach or a champion, Noelle is your best bet, hands down.
Contrary to belief, she’s not without her quirks… for instance, she only ever writes with blue pens... so, we make sure we only have red ones at the office.
Favorite Quote:
Release the idea that things
could've been any other way.
Meet
Noelle Seifeddine
(She / Her)
Content & Platforms
Meet
Noelle Seifeddine
(She / Her)
Content & Platforms
Noelle is a quick study and a natural leader. For el LinKe she drives inbound marketing implementation tasks and excels at getting the right content to the right audience. Over the years, she’s never missed a deadline and does what few can do; multitask. Just last week she was filling an order for 100 cupcakes while creating an Asana pipeline for content management. Delicious cupcakes aside, Noelle is by far the timeliest, most organized on the team and is the go-to planner for big events. If you ever need a coach or a champion, Noelle is your best bet, hands down.
Contrary to belief, she’s not without her quirks… for instance, she only ever writes with blue pens... so, we make sure we only have red ones at the office.
Favorite Quote:
Release the idea that things
could've been any other way.
Meet
Leo Agudelo
(He / Him)
Customer Service
Meet
Leo Agudelo
(He / Him)
Customer Service
Leo is el LinKe’s Spanish-speaking customer service rockstar from Medellín, Colombia. He doesn’t miss a beat (or a word), fielding requests and questions in Spanish and communicating with the team in English. An overachiever is not a strong enough word to describe Leo. When not working with el LinKe, he is studying to teach English as a Second Language and tutoring middle schoolers in English. He’s definitely the most energetic and engaged on the team! In the little free time, he does have, Leo is either watching anime or riding his motorcycle in the mountains around Medellín.
Favorite Quote:
"The future depends on
what you do today"
Mahatma Gandhi
Meet
Leo Agudelo
(He / Him)
Customer Service
Meet
Leo Agudelo
(He / Him)
Customer Service
Leo is el LinKe’s Spanish-speaking customer service rockstar from Medellín, Colombia. He doesn’t miss a beat (or a word), fielding requests and questions in Spanish and communicating with the team in English. An overachiever is not a strong enough word to describe Leo. When not working with el LinKe, he is studying to teach English as a Second Language and tutoring middle schoolers in English. He’s definitely the most energetic and engaged on the team! In the little free time, he does have, Leo is either watching anime or riding his motorcycle in the mountains around Medellín.
Favorite Quote:
"The future depends on
what you do today"
Mahatma Gandhi
Meet
Leo Agudelo
(He / Him)
Customer Service
Meet
Leo Agudelo
(He / Him)
Customer Service
Leo is el LinKe’s Spanish-speaking customer service rockstar from Medellín, Colombia. He doesn’t miss a beat (or a word), fielding requests and questions in Spanish and communicating with the team in English. An overachiever is not a strong enough word to describe Leo. When not working with el LinKe, he is studying to teach English as a Second Language and tutoring middle schoolers in English. He’s definitely the most energetic and engaged on the team! In the little free time, he does have, Leo is either watching anime or riding his motorcycle in the mountains around Medellín.
Favorite Quote:
"The future depends on
what you do today"
Mahatma Gandhi
Meet
Tracy Konkle
(She / Her)
Customer Experience
Meet
Tracy Konkle
(She / Her)
Customer Experience
Tracy is adaptable, quick on her feet, and ready for anything. At el LinKe she manages the customer experience and marketing processes for one of el LinKe’s biggest clients. She’s been able to take her management experience in the restaurant industry and apply it to her role at el LinKe. In fact, if anyone can get a disgruntled customer to smile and give a big tip, it’s Tracy (and not just because of her good looks). She has been furiously studying and learning about everything she can get her hands-on, and she loves using different platforms to discover what resonates with customers.
An explorer at heart, she is always looking for opportunities to visit new places (we vote Colombia). Tracy is by far the most social and the best at making friends, so we introduce her to everyone last so we don’t set expectations too high.
Favorite Quote:
Live the life you love.
Meet
Tracy Konkle
(She / Her)
Customer Experience
Meet
Tracy Konkle
(She / Her)
Customer Experience
Tracy is adaptable, quick on her feet, and ready for anything. At el LinKe she manages the customer experience and marketing processes for one of el LinKe’s biggest clients. She’s been able to take her management experience in the restaurant industry and apply it to her role at el LinKe. In fact, if anyone can get a disgruntled customer to smile and give a big tip, it’s Tracy (and not just because of her good looks). She has been furiously studying and learning about everything she can get her hands-on, and she loves using different platforms to discover what resonates with customers.
An explorer at heart, she is always looking for opportunities to visit new places (we vote Colombia). Tracy is by far the most social and the best at making friends, so we introduce her to everyone last so we don’t set expectations too high.
Favorite Quote:
Live the life you love.
Meet
Tracy Konkle
(She / Her)
Customer Experience
Meet
Tracy Konkle
(She / Her)
Customer Experience
Tracy is adaptable, quick on her feet, and ready for anything. At el LinKe she manages the customer experience and marketing processes for one of el LinKe’s biggest clients. She’s been able to take her management experience in the restaurant industry and apply it to her role at el LinKe. In fact, if anyone can get a disgruntled customer to smile and give a big tip, it’s Tracy (and not just because of her good looks). She has been furiously studying and learning about everything she can get her hands-on, and she loves using different platforms to discover what resonates with customers.
An explorer at heart, she is always looking for opportunities to visit new places (we vote Colombia). Tracy is by far the most social and the best at making friends, so we introduce her to everyone last so we don’t set expectations too high.
Favorite Quote:
Live the life you love.
Meet
Lina Perez
(She / Her)
Brand Manager
Meet
Lina Perez
(She / Her)
Brand Manager
Lina, our brand manager, hails from Medellin, Colombia, the birthplace of el LinKe. Brand manager is a woefully inadequate term for the magic she works on el LinKe’s presence and how good she makes us look. She’s incredibly talented and before working for el LinKe owned her own social media marketing company in Colombia. After selling her company, she has been on a mission to be more than just a collection of professional titles (which is not hard to do considering the vast amounts of hobbies and studying she does constantly).
Having lived in the UK, Italy, Spain, and now living in Sweden, Lina is a world-traveling, yoga-teaching, Vedic philosophy-studying, collage-making, innovator, and designer with an impressive resume and even more impressive fashion sense. Jealous? We are.
Favorite Quote:
The way out is through.
Meet
Lina Perez
(She / Her)
Brand Manager
Meet
Lina Perez
(She / Her)
Brand Manager
Lina, our brand manager, hails from Medellin, Colombia, the birthplace of el LinKe. Brand manager is a woefully inadequate term for the magic she works on el LinKe’s presence and how good she makes us look. She’s incredibly talented and before working for el LinKe owned her own social media marketing company in Colombia. After selling her company, she has been on a mission to be more than just a collection of professional titles (which is not hard to do considering the vast amounts of hobbies and studying she does constantly).
Having lived in the UK, Italy, Spain, and now living in Sweden, Lina is a world-traveling, yoga-teaching, Vedic philosophy-studying, collage-making, innovator, and designer with an impressive resume and even more impressive fashion sense. Jealous? We are.
Favorite Quote:
The way out is through.
Meet
Lina Perez
(She / Her)
Brand Manager
Meet
Lina Perez
(She / Her)
Brand Manager
Lina, our brand manager, hails from Medellin, Colombia, the birthplace of el LinKe. Brand manager is a woefully inadequate term for the magic she works on el LinKe’s presence and how good she makes us look. She’s incredibly talented and before working for el LinKe owned her own social media marketing company in Colombia. After selling her company, she has been on a mission to be more than just a collection of professional titles (which is not hard to do considering the vast amounts of hobbies and studying she does constantly).
Having lived in the UK, Italy, Spain, and now living in Sweden, Lina is a world-traveling, yoga-teaching, Vedic philosophy-studying, collage-making, innovator, and designer with an impressive resume and even more impressive fashion sense. Jealous? We are.
Favorite Quote:
The way out is through.
Meet
Agustin Valderamma
(He / Him)
Graphic Design
Meet
Agustin Valderrama
(He / Him)
Graphic Design
Agustin is a prolific and talented graphic designer and artist. His portfolio is a collection of awe-inspiring images and letters, captivating brand identities, and brilliant illustrations turned digital masterpieces. Without him, the el LinKe team would be lost in a sea of disjointed colors and unimaginative templates. Agustin has changed our brand identity for the better and consults on projects with our clients, ensuring we deliver visually compelling pieces.
When he’s not teaching us the ins and outs of design methodologies, Agustin is teaching yoga classes – which are not to be missed – and learning ukulele. An explorer and a curious observer of cultures and social dynamics, Agustin is a charismatic and vital presence on the el LinKe team.
Favorite Book:
The Heart and the Bottle
By Oliver Jeffers
Meet
Agustin Valderamma
(He / Him)
Graphic Design
Meet
Agustin Valderrama
(He / Him)
Graphic Design
Agustin is a prolific and talented graphic designer and artist. His portfolio is a collection of awe-inspiring images and letters, captivating brand identities, and brilliant illustrations turned digital masterpieces. Without him, the el LinKe team would be lost in a sea of disjointed colors and unimaginative templates. Agustin has changed our brand identity for the better and consults on projects with our clients, ensuring we deliver visually compelling pieces.
When he’s not teaching us the ins and outs of design methodologies, Agustin is teaching yoga classes – which are not to be missed – and learning ukulele. An explorer and a curious observer of cultures and social dynamics, Agustin is a charismatic and vital presence on the el LinKe team.
Favorite Book:
The Heart and the Bottle
By Oliver Jeffers
Meet
Agustin Valderamma
(He / Him)
Graphic Design
Meet
Agustin Valderrama
(He / Him)
Graphic Design
Agustin is a prolific and talented graphic designer and artist. His portfolio is a collection of awe-inspiring images and letters, captivating brand identities, and brilliant illustrations turned digital masterpieces. Without him, the el LinKe team would be lost in a sea of disjointed colors and unimaginative templates. Agustin has changed our brand identity for the better and consults on projects with our clients, ensuring we deliver visually compelling pieces.
When he’s not teaching us the ins and outs of design methodologies, Agustin is teaching yoga classes – which are not to be missed – and learning ukulele. An explorer and a curious observer of cultures and social dynamics, Agustin is a charismatic and vital presence on the el LinKe team.
Favorite Book:
The Heart and the Bottle
By Oliver Jeffers
Meet
Tania Sandoval
(She / Her)
Social Marketing
Meet
Tania Sandoval
(She / Her)
Social Marketing
Bilingual marketing expert. Lover of learning. Entrepreneur.
When I’m not coming up with crazy, fabulous, or outlandish ideas for new businesses, I’m learning new skills related to marketing and communications. I grew up in Mexico and now live in Canada. Most recently, I’ve been working with Spanish-speaking clients in Canada, helping them convert more leads, build better marketing foundations, and establish a strong social media presence.
Favorite Quote:
"Live with no excuses and
travel with no regrets”
Meet
Tania Sandoval
(She / Her)
Social Marketing
Meet
Tania Sandoval
(She / Her)
Social Marketing
Bilingual marketing expert. Lover of learning. Entrepreneur.
When I’m not coming up with crazy, fabulous, or outlandish ideas for new businesses, I’m learning new skills related to marketing and communications. I grew up in Mexico and now live in Canada. Most recently, I’ve been working with Spanish-speaking clients in Canada, helping them convert more leads, build better marketing foundations, and establish a strong social media presence.
Favorite Quote:
"Live with no excuses and
travel with no regrets”
Meet
Tania Sandoval
(She / Her)
Social Marketing
Meet
Tania Sandoval
(She / Her)
Social Marketing
Bilingual marketing expert. Lover of learning. Entrepreneur.
When I’m not coming up with crazy, fabulous, or outlandish ideas for new businesses, I’m learning new skills related to marketing and communications. I grew up in Mexico and now live in Canada. Most recently, I’ve been working with Spanish-speaking clients in Canada, helping them convert more leads, build better marketing foundations, and establish a strong social media presence.
Favorite Quote:
"Live with no excuses and
travel with no regrets”
